A New Kind Of Kick
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A New Kind Of Kick — Android Homme

Breathing new life into LA brand Android Homme by reexamining their branding, narrative and visual identity. 

Inspired by the notion that perfection goes beyond imagination and that mathematics and data can drive design. An approach inspired by the use of the golden ratio and geographical coordinates in their identity.

A New Kind Of Kick — Android Homme
A New Kind Of Kick — Android Homme

Campaign shot by Daniel Benson, with a focus on movement and shift.

A New Kind Of Kick — Android Homme
A New Kind Of Kick — Android Homme
A New Kind Of Kick — Android Homme

The design solution is minimal and stripped back, juxtaposed with imperfect details, creating contrast and identity.

A New Kind Of Kick — Android Homme
A New Kind Of Kick — Android Homme
A New Kind Of Kick — Android Homme
A New Kind Of Kick — Android Homme
A New Kind Of Kick — Android Homme

androidhomme.co.uk — Online retail experience.

Photography Daniel Benson
Styling Andrew Davis
Grooming Jody Taylor
Casting Rebecca Knox

A New Kind Of Kick — Android Homme
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