Brand creation for a London based streetwear label. An arcminute is a complex term of measurement based around vision, expressed as 0.016º. We simplified this down to the concept of vision and observing the world around us in new ways.
The ‘A’ icon on its side symbolises vision.
Invent
It’s where the story of your brand begins. We create a philosophy and identity that speaks your brand and sets you apart in your market.