A New Kind Of Kick
Future Nature
A New Kind Of Kick —
Rochester New York FC
A New Kind Of Kick —
Brains Pure CBD
Ingersoll Mustang
And Objects
Admiral
A New Kind Of Kick —
Not Studio
A New Kind Of Kick —
Braun
Askinology
A New Kind Of Kick —
Unlike Humans
London Shuffle Club
Wild Daughter
A New Kind Of Kick —
Ingersoll Hollywood
A New Kind Of Kick —
Team Hood
Yasha
Trenton Watch Co.
BLK BX
Crazy Eight
Ingersoll New Orleans
Android Homme
A New Kind Of Kick —
Emit
Live
A New Kind Of Kick —
Facebook
A New Kind Of Kick —
Ingersoll 1892
Mint Pictures
Choice
A New Kind Of Kick —
Creative Recreation
Artistry
A New Kind Of Kick —
Ingersoll Baselworld
Sarah Piantadosi
A New Kind Of Kick —
American Rag
A New Kind Of Kick —
Grain

For older projects view our Archive

We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.

Our Studio

Brand creation for a London based streetwear label. An arcminute is a complex term of measurement based around vision, expressed as 0.016º. We simplified this down to the concept of vision and observing the world around us in new ways. 

The ‘A’ icon on its side symbolises vision.