We were commisisoned to create a denim brand that drew inspiration from surf and biker culture, capturing the spirit of a peaceful rebel. The name Grain has a double meaning, the notion of living life against the grain and also a nod to the grain of the fabric. The identity is a reflection of this with the blend of positivity and being an outcast.
We used grain as a measurement of mass simply converting the weight from ounces into grains.
