A New Kind Of Kick
Our Partner Agency A Sports Brand Agency
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A New Kind Of Kick
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Rochester New York FC
A New Kind Of Kick —
Brains Pure CBD
A New Kind Of Kick —
Ingersoll Mustang
A New Kind Of Kick —
And Objects
Admiral
A New Kind Of Kick —
Not Studio
A New Kind Of Kick —
Braun
Askinology
A New Kind Of Kick —
Unlike Humans
London Shuffle Club
Wild Daughter
A New Kind Of Kick —
Ingersoll Hollywood
A New Kind Of Kick —
Team Hood
Yasha
Trenton Watch Co.
BLK BX
Crazy Eight
Ingersoll New Orleans
Android Homme
A New Kind Of Kick —
Emit
Live
A New Kind Of Kick —
Facebook
A New Kind Of Kick —
Ingersoll 1892
Mint Pictures
Choice
A New Kind Of Kick —
Creative Recreation
Artistry
A New Kind Of Kick —
Ingersoll Baselworld
Sarah Piantadosi
A New Kind Of Kick —
American Rag
A New Kind Of Kick —
Grain

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We believe every brand needs a narrative. A direction. Something unique to stand for. This is the magic that makes a brand. We discover unique insights. Define strategies. Deliver powerful, simple and sophisticated design.

Our Studio

To Save

A New Kind Of Kick — Yasha

Creating a socially conscious identity for a stab-proof outerwear brand. Making sure both the vision and meaning give the right message about the knife crime it is trying to prevent.

The product uses life saving materials that could prevent fatal injuries. Yasha means ‘To Save’  in ancient Hebrew. Due to the sensitive nature of knife crime, we felt this should be communicated in the clearest possible way.

A New Kind Of Kick — Yasha
A New Kind Of Kick — Yasha

The ‘To Save’ messaging was then used throughout all elements of the identity from advertising to the woven neck labels. Further reinforced by the use of an invisible cross as a nod to humanitarian aid and neutrality.

A New Kind Of Kick — Yasha
A New Kind Of Kick — Yasha
A New Kind Of Kick — Yasha
A New Kind Of Kick — Yasha

Creative Direction: A New Kind Of Kick
Photography: Nick Tydeman
Video: Irene Calvo Romero
Talent 4K, Ike Nwachukwu and Jay Pang

A New Kind Of Kick — Yasha